Women's View at Northern Dutchess Hospital Identity mark created for new women's health center, which is an extension of services operating under the umbrella of Northern Dutchess Hospital. It was critical to tie the mark into the new identity that had been created recently for the hospital. A stylized leaf was chosen to portray the entity as being a piece of the whole, as the leaf is part of a tree, which is the icon for the hospital. Corresponding type was used to unify the marks, as they are often used in conjunction with one another.