Columbia-Greene Counties

Columbia and Greene Counties teamed up to present the 2006 I Love New York Fall Festival, featuring events and attractions on both sides of the Hudson River on weekends throughout late September through the month of October. Both counties were equally represented through all marketing materials. Full color print advertising ran in local/regional magazine publications. A companion e-blast campaign also ran via nymag.com, targeting potential weekend visitors to the county who reside within the Manhattan area.