This ad series was created for Ulster County Housing Consortium to promote awareness of the importance of affordable housing to the county. The campaign, Give Housing a Voice, featured testimonial-type images and comments which brought a “face” to the people who might be served by such housing choices. This was created to dispel the myths of NIMBY-ism and make the general public aware of the great need for acceptance for the creation of more housing choices to serve all sectors of the diverse community, from public servants such as volunteer firefighters and students, just entering the job market. This images and messaging were also used on billboard designs and throughout the companion web site that was built to keep the message going.

SEE COMPANION WEB SITE.