RUPCO, formerly known as Rural Ulster Preservation Company, came to CRSR to help recreate their updated brand to reflect the adoption of their acronym as their official name. This decision was made, in light of the fact that the agency was beginning to expand their service area outside of Ulster County, into several surrounding counties.  The agency was often referred to by its acronym by clients who knew the agency, staff, board and other constituents, so it was a natural shift and opportunity to clarify their brand recognition.

In addition to the visual brand, we conducted internal white board sessions to develop a new messaging platform to solidify their communications across all channels and to increase their overall brand recognition.